Good discussion Brantley/Orga,
Summarising you could say we have to look at...
1. Market Forces/Drivers (and BLR)
2. Other contributing issues (and BLR)
3. Market Conditions (and BLR)
4. Scope for improvement (and BLR)
5. and What BLR is actually accomplishing within it's own right, then refer back to points 1-4.