AMP & AMPP, page-1402

HUB is a lot more easy to use and advisor friendly in my opinion, but overall client functionality not vastly different other than customer service that is generally faster and leaves a better impression usually. That being said, unless you are getting the under the table pricing, MyNorth is usually quite a bit less expensive for the clients at most FUM levels, and functional for what most clients need, and so is quite competitive in my view.

As much as I prefer HUB for the feel and ease of use, I seldom see the client benefit to justify the higher pricing except in specific rare cases.I suspect that it is probably used more where people like to trade direct shares regularly with more flexibility and are willing to pay for the flexibility.