Actually I consider "society in general" in this instance could be defined in different groups; as an example 1. those directly or indirectly affected by AMPs "misdeeds" 2. the 50-90 year old age group that recognise AMP as an institution and have seen various "misdeeds" by many large companies in their lifetime 3. 30-90 year olds who read the AFR / Aust / SMH and base their decisions on what the journalists write 4. a group of younger people who are social media types that may have never heard of "AMP Bank" 5. a very "small" group of the overall population that make comment on HC. Personally I have examples of all these groupings within my personal orbit.
AMP Launches National Brand Campaign, page-3
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