Hi Aquajack ..... I have only just noticed your post. Apologies...

Hi Aquajack ..... I have only just noticed your post. Apologies for posting that contact of yours, but I honestly though you, were 'someone' else !!

Sincerely !!

You asked about Looksmart & what was happening ?

Much has been written, here on this (& other) boards about the remarkable progress, that they have made, since the closure of the MSN, Licensing & Listings days.

But Aqua, the truth is, that most people do NOT understand at all, what's really IS happening. Even when they read the notes.

A reality, that the PRINT Media is making way, or, (in these early days), have signalled, at least, of their recognition or, admission, of the internet as a force to be reckoned with.

Recent purchases (by them ...eg; NYT's of About.com) reiterate their understanding of a definate need, to have a 'piece of the action', being a clear acceptance of the fact, that people are starting to get their daily 'fix' of news & views, from the Internet.

But Investors, (are there any left? - considering the fixation with 'day trading'), really haven't a 'clue'
about the 'new' broom within LOOK, that is quickly turning things around, (supported by what is transpiring in segments of the sector) and have shown to some, that they are clearly 'ahead of the pack' with their progressive understandings.

The Yahoo announcement article today shows, that Yahoo have been forced to 'scamble', with them bringing out a 'copy cat' attempt at, a subscription-based publishers archive, in what I see, as a 'catch up' move.

http://news.yahoo.com/news?tmpl=story&u=/nf/20050617/bs_nf/36515

I believe, shortly, the market will learn of just one of LOOK's latest involvements, in this regard. I'm not too sure that they will announce another one, of a possible, at least TWO more, that I have found.

Yahoo's move, IMO, is similar to what supermarkets said to themselves, (when boutique retailers sprung up everywhere), "OK, we'll get some imported cheese, olives & gherkins, into OUR 'deli' section, we'll add crayfish, prawns, oysters & mussels too !! - Then we'll surely match these cheeky 'boutique' type upstarts", (being. like Looksmart, the ones with real 'forward thinking' & understanding). What they did forget was, the fact, that they still have 'part time' school kids working in their deli section, (mentality), who don't really know, or, understand, the product, or, it's origionality, let alone a proper presentation. Let alone, service.

Yes, it's clear to me, from that Link, (above) they currently have little understanding of, the very transformation that is quickly happening. Looksmart's suite of Product, Tools & Technology, announced only thursday, should give you a better idea, from where I am coming from.

http://biz.yahoo.com/bw/050616/165221.html?.v=1

That 'old world' values of the traditional (print) media are being replaced, literally with '100' of thousands' of web based publishers, that attract their own audiences. Some posts here on Hot Copper, have over 200 'viewings', yet an opportunity to fill that RHS of every page, with adds, even those linking to an advertisor's sites, continues to go begging. The one AD I have just looked at over on the LHS, (a $7.95c, geez ..............I thought it was a McDonalds 'happy' something .. LOL), should be, on the RHS,, as we all read, from left to right !! - Don't we ??

Cheers Aqua ... No harm, Mate !!

:)
LC