an article in afr about bbg, page-21

Regarding the earlier 'one trick pony comment' - wouldn't you think the sole reliance on surf retail for distribution of BBG's stable of brands makes it exactly that ?
Careful inventory control and tight distribution channels have historically been paramount to surf brand (and store) integrity and loyalty - it seems rightly or wrongly everyones throwing out the rulebook in this new online world !
(check Ozsale.com today and yesterday for examples of recent BBG brands being discounted up to 90% off) Doesn't matter which way you look at it - this is damage both to the brand and 'surf' retail. Ridiculous sales create ridiculous retail price expectations from the punters - and they go looking for it.
Until these issues are sorted, maintaining current market share in Oz is probably the best outcome they can expect.The surf market must regain its inventory control or the punters (where the volume full price sales are ) will wear the labels with tighter (read cooler) distribution - currently its FMX (freestyle Moto X) and a litany of fast fashion labels.
Don't get me wrong - Surf will always be around and cool to some of us - it just needs to get edgy again to regain the broader appeal it once owned. This unfortunately takes time - something no listed company has a lot of.
Regardless of the above, there is huge value here in BBG at these prices, particularly with recent signs that US retail is showing better signals, along with the benefits of vertical integration being more fully realised in the next few quarters. In the meantime hopefully management can reel in the sale product placement and oversupply misdemeanours.
Good luck to all holders.