LOK looksmart limited

an interesting "deal", jason???

  1. 2,032 Posts.
    Meredith Corporation Selects ContextWeb to Provide Contextual Advertisements on its Leading Web Properties

    Tuesday June 7, 12:11 pm ET

    Web sites include Better Homes and Gardens and Ladies' Home Journal Sites

    SAN FRANCISCO--(BUSINESS WIRE)--June 6, 2005-- ContextWeb, a leading provider of high-precision, real-time contextual advertising solutions, today announced at the OMMA Conference & Expo (booth # 108) that Meredith Corporation (NYSE: MDP - News), will display ContextWeb's contextual advertisements on its leading Web sites including Better Homes and Gardens (www.bhg.com), American Baby (www.americanbaby.com), and Ladies' Home Journal (www.lhj.com).

    Utilizing ContextWeb's contextual advertising technology, ContextAd(TM), Meredith will ensure that the most relevant advertisements are displayed to its customers at the right time. ContextAd is the industry's first real-time and fully-automated solution, enabling instant analysis of Web site content and matching of contextually relevant advertisements with the highest appeal to viewers.

    ContextAd can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both content and keywords for analysis and matching, delivering unprecedented accuracy, ensuring four to six times greater likelihood that advertisements will be clicked and lead to sales.

    "ContextWeb's new approach means relevant offers at the right time to the right customer," said Dan Hickey, director of business development for Meredith Interactive. "ContextAd offers a win-win-win for the publisher, advertiser and end user."

    "The addition of these premier branded Meredith sites, such as Better Homes and Gardens, to the ContextWeb network of sites is another validation of the benefits our contextual approach can bring to both Web publishers and advertisers," said Jay Sears, vice president of business development and publisher relations for ContextWeb, Inc.

    About Meredith Corporation

    Meredith (www.meredith.com) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group, the country's foremost home and family authority, features 18 magazine brands including Better Homes and Gardens, Ladies' Home Journal and American Baby and approximately 150 special interest publications. Meredith owns or operates 14 television stations including properties in top-25 markets such as Atlanta, Phoenix and Portland, and an AM radio station. Meredith Interactive is dedicated to the creation of content, tools, technology and interactive applications. Meredith Interactive operates Web sites that reach more than 8 million unique visitors monthly, including BHG.com, LHJ.com, More.com, AmericanBaby.com, HealthyKids.com, among others.

    About ContextWeb

    Based in New York City, ContextWeb provides high-precision, real-time contextual advertising solutions guaranteed to maximize the results and impact of online advertising. ContextWeb's patent-pending ContextAd is the industry's only real-time and fully automated solution that can serve contextually relevant advertisements to the most motivated potential customer in as little as 20 milliseconds. ContextAd uses both categories and keywords for analysis and matching, delivering unprecedented accuracy, dramatically extending audience reach and significantly increasing sales conversion rates.

    Additional information on ContextWeb can be found at www.contextweb.com

    --------------------------------------------

    :)
    LC

    PS: Is smuggs YOUR "threesome" patner?? - Does he really let you watch??? LOL !!
 
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