re: an interesting "deal" jason?? Meredith Corporation (NYSE:...

re: an interesting "deal" jason?? Meredith Corporation (NYSE: MDP - News) announced today that it has completed its acquisition of Parents, Child, Fitness and Family Circle magazines from Gruner + Jahr for $350 million.

"All four of these titles mesh well with our editorial focus on service journalism and we look forward to serving their loyal readers, as well as attracting new subscribers," said Meredith Chairman and Chief Executive Officer William T. Kerr. "We are also eager to begin offering advertising and marketing clients access to our expanded magazine portfolio, which reaches more American women than any other magazine publisher."

Meredith's consumer database, which contains approximately 80 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 26 Web sites and strategic alliances with leading Internet destinations.

That last line again ..." and strategic alliances with leading Internet destinations".

Such as Looksmart's Verticals, including:

http://www.gobelle.com/

http://www.parentsurf.com/

http://www.lumiverse.com/

All Articles can also be found in Looksmart's FindArticles, now containing over 10 Million Articles!!!

http://www.findarticles.com/

:)
LC