I like the influencer marketing product and how they are going about it. If they can carve out a disruptive position in this space they could grow this part of their business exponentially.
Big IF but I'm prepared to see if they can.
The underlying benefit is that they can use their own insights and expertise in influencer marketing to then market and develop other products from their Q&A and Subscription businesses too.
They haven't shown the market that they're doing that yet but I think it's possible and worth a go.
I posted this in another thread on here - Youtube video
An Optimist View, page-11
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