You've listed 4 ...er ... "premium services" offered by SWF. Two...

You've listed 4 ...er ... "premium services" offered by SWF.

Two of them (3 and 4) have nothing at all to do with SWF services (premium or otherwise); they are merely repeats of the "Trust Datt" mantra that you keep rolling out. (That's the same Mr Datt, who - by dint of his investment in SWF - has greatly diminished the value of his clients' capital. But, discounting that, if he was such a smart investor, we should simply be giving our money to him to manage on our behalf, instead of trying to ape what he does in certain stocks).

In terms of item 1. on your list of SWF's premium services, i.e., an "alert tech team", there's nothing at all premium about that in my view that would attract self-respecting HNW individuals. Having effective online support is considered to be an absolute minimum required.

As for your second item, i.e., interacting with other SWF investors, why would any HNW care to do that? It is a well-established fact that the majority of retail investors are unable to outperform the market. I couldn't think of many things dumber than taking one's investment cues from what other punters happen to be doing at any given point in time. HNW investors probably came to have high levels of net worth because they actively didn't concern themselves with the trading habits of people with zero investing track records.

By contrast, the sorts of things that HNWs do value, and for which they are willing to pay, are:

1. Access to IPOs and secondary market issuance.
2. Bespoke fundamental research
3. Invitations to investment conferences
4. Invitations to small private and/or small group meetings with company management
5. Presentations and data provided by industry specialists
6. Alternative investment products, such as hedge funds ETFs
7. International sector peer research/benchmarking
8. In-house financial, taxation estate planning advice
9. End-to-end portfolio administration

Unless SWF is going to be able to present those sorts of services offerings, any notions of attracting HNW clients at sufficient scale are fanciful.

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