Well said. Also, the real irony is thinking that actual...

Well said. Also, the real irony is thinking that actual high-net-worth individuals would give a single sh*t about brokerage fees; if brokerage is a major concern for someone then they're probably not as "high net worth" as they think they are.

Which is why CommSec is still the default choice for anyone with money seeing SelfWealth, Stake etc don't offer enough in terms of advanced features for higher net worth people to bother to change. And CommSec you can have an actual person based in Australia on the phone within minutes, unlike these budget discount online brokers (of which SWF still undeniably is one) that offer email or chat support with significant delays only.

No actual HNW individual is going to wait a day for an email reply when issues involving significant amounts of money are involved. Which, again, begs the question: what is SelfWealth's unique selling point at this point in their existence?