You are talking about 2 different thing, milk and baby formula.
Chinese buy BAL and A2 baby formula for 2 reasons respectively.
BAL: organic farm
A2: They are the most expensive baby formula on the market.
You might ask me why Aptaimil are not popular.
Because the initial group of second sell people , they promote BAL and A2 in the first below. The reason I listed above.
If aptail have a product advantage to sell. For example, premium factory with organic cow. The second sell people will do the promotion.
The marketing was not done by the company , it was done via the WORD OF MOUTH on a social app WECHAT.
A2 and BAL are very luckly to get on board. Aptaimil are behind for no luck
Analysis of the A2, but does not forecast stock prices, page-23
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