Royal Bank of Scotland analyst Mark Williams backed Virgin's "game change" strategy to reposition the airline to more higher-yielding business travel.
"Although full-year 2011 has been tougher than we expected, we believe targeting the corporate market is the right strategy for Virgin and will begin to pay dividends in full-year 2012 and beyond once the product is in place," he said.
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Deutsche Bank, which expects Virgin to post a loss of $34.8m, said its ability to recover would depend on the return of demand from leisure travellers in the wake of natural disasters.
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Why is oil at $106 bbl instead of $80? NYMEX speculators have turned the Libyan war into a profit opportunity. However, their life will be made much harder by upcoming new federal US legislation. The price will recede again
Royal Bank of Scotland analyst Mark Williams backed Virgin's...
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