There are products which are not offered via their webaite, but...

There are products which are not offered via their webaite, but are available through resellers.

I haven't seen the soap mentioned here, but I believe that the more product varieties carry their name, the better it is for shareholders. If they have the capacity to exceed demand, there is no harm in diversifying.

I've also included shots of some other products not advertised/sold directly via their website.