Hasn't most of the name dropping been said / written before both...

Hasn't most of the name dropping been said / written before both officially & on HC? If the market is interested in OBJ what was present in todays 4E other than generic descriptions of meetings and a whole load of potential. Market wasn't exactly excited by anything presented today. Does anyone feel that OBJ is a little bit too long in the potential/possibles blurb and very short on actual fact.
The name dropping has been lock stock & barrel OBJ form for years, but do you think the market may be waiting for substance? As to calling J&J, Nestle, Unilever partners of OBJ, well nothing was concrete in this 4E, just possibles & maybes and the market knows that, ie: OBJ shareprice sits where it sits.