And so it begins..., page-20

The SK‐II Eye Wand will be the
world’s first commercial product
to incorporate OBJ’s magnetic
micro‐array technology and will
be launched firstly in South
Korea and Japan, followed by China, other Asian counties and in coming months in SK‐II’s
remaining markets (www.sk‐ii.com). ASX:OBJ 30/09/14 ........ didn't sound like a soft launch back then.

The SK‐II South Korean launch plan will now
move to the broader national market and is expected to follow into the other significant
SK‐II markets that include Japan and China. ASX:OBJ 07/10/14....... ditto.

For me in hindsight both statements implied anything but a "soft launch" ( their phrase not mine ). Market reads these announcements but falls flat soon after. Why?
The market wants to see these "expectations", "possibilities", "plans" to turn into numbers, be it volumes, valuations, receipts ........... only then will the market respond. It requires the plans etc to crystallise into $$$ for OBJ.