and the announcement is -, page-21

Our perceptions of value are massively influenced by the price.

Try these two 'thought experiments':

(1) You are on a desert island, and you can get all the information about ESG and the sector, EXCEPT FOR THE PRICES. How would you feel about the value? Better than you do now?

(2) Turn ESG's price graph upside down, and imagine that the price was being pushed up slowly. All the news about ESG's progress remains the same. How do you feel about the value now?

Like it or not, we are all influenced by our emotions, and we are very influenced by the price. A dropping price weighs heavily on us, and we start to have doubts that perhaps the value isn't there. When everyone agrees with us, and the price is creeping up, how nice and comfortable a feeling that is! We are one of the crowd, and everyone agrees with us. And yet, if the price is low and dropping, the company is a lot cheaper; when it is high and going up, it is far worse in terms of value.

Price and value are unrelated in the short term. In fact, negative reactions to the price form a feedback loop, encouraging the price to go lower still.

People can buy, sell, hold... whatever they like. It doesn't bother me in the least. But before selling (or buying), honestly ask yourself how much you are being influenced by the price, and is the pushing down of the price actually manipulating you into selling?

And has the VALUE of ESG as a company, and a gas resource, changed much at all? If anything, it has risen.

Good luck all.

Y