Based on my earlier post, I estimated they'd need at least $1.5m...

Based on my earlier post, I estimated they'd need at least $1.5m just to fund the first order, plus some working capital, so this falls well short.

This is a last roll-of-the-dice move, and with no margin for error. Given they will go to market into distributors that have not seen them for a while (if at all) there's a very significant execution risk. Based on historical performance, the likelihood of success is slim.