I have watched many interviews with CEOs and MDs of U companies....

I have watched many interviews with CEOs and MDs of U companies.
One thing I recall hearing on a few occasions over the last 5 years.

The best thing to do when prices are low and things are dismissal
is nothing.



Hold back on burning cash on promotion, even drilling or building roads that wont get used for years etc,
is being prudent and responsible when prices are way down.

Whats the good of doing the rounds paying to be interviewed promoting a company that is a long way from being able to monetise anything.

Companies with the valuable assets wont throw good money away because they have something to sell when the times is right

But moose pastures will waste because with little to ever sell other than hope, moose pastures need to promote to reel investors in because its the only way they will ever make money unless they have some miraculous godly discovery that catapults them out of the bog.

So I have no issue that over the last few years RH hasnt been making promotional videos, paying to be interviewed, jetting globally to mining conference after mining conference, producing company promotional merchandise like glossy brochures, or even recruiting ppl and news writers to ramp up.

No doubt I’ll get pounced on by some moose pasture investment fund’s lacky.