I entered TWE based on their last presentation after the dip. I am very familiar with a Brand stratergy And silly me believed that they could do it! Ok mistakes do happen and implementation takes time. But I am dumbfounded that they have yet to report on China!!! I sold out on the Friday , expecting a notice on china and still has not come.
Basically it appears growth came from volume. These guys maybe great wine producers but their marketing skills are at the best marketing 101. In the end I could say they do not know whats going on?
Its going to be interesting , there is neither one nasty but several along the way. Waiting for the next big dip for re-enter good product lousy management.
In a gobal brands company you know at the top at the end of each month your units sold and price per line.
...hiccups on the month good or bad is reported during the month.
TWE Price at posting:
$12.18 Sentiment: None Disclosure: Not Held
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