I wouldn't worry about Alexa rank. MB clearly hired someone to...

I wouldn't worry about Alexa rank. MB clearly hired someone to 'game' it for a while, then got bored. Warrior Forum is full of people who do SEO type tricks like that all the time. The whole movement from 900 up to 450 and back wasn't accompanied by (a) any similar change in any real metric and (b) any corroborating evidence on non-Alexa ranking sites. I think there are reasons to be concerned about FLN's trajectory - I called it when the quarter before last had an artificial revenue boost (largely because they'd announced it heavily the previous quarter then forgot about it) - but sudden Alexa rank moves for a company that knows all about SEO aren't worth paying attention to.

I would hope FLN would clean up its act in the next 12 months, but don't see much sign of that. Cutbacks at the Sydney office would be welcome. It's baffling how much of FLN is in Sydney. It's a high cost geo but not near any significant customer base. It just seems like a monument to MB's ego.