Can you sell undies with a 400% markup without heavy marketing spend? Seems unlikely. You've got to take your hat off to the founders here. Amazing skill to get something as basic as underwear from a standing start to profitable and selling in the tens of millions in a few years. The risk, imo, is that far, far cheaper alternatives are popping up now and those gross margins, that form the backbone of the marketing spend, start to come under pressure.
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- Ann: 1H23 Results Investor Presentation
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step one clothing limited
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66.5¢

Ann: 1H23 Results Investor Presentation, page-11
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Last
66.5¢ |
Change
-0.045(6.34%) |
Mkt cap ! $123.2M |
Open | High | Low | Value | Volume |
70.0¢ | 71.0¢ | 64.5¢ | $308.7K | 464.9K |
Buyers (Bids)
No. | Vol. | Price($) |
---|---|---|
2 | 3818 | 65.5¢ |
Sellers (Offers)
Price($) | Vol. | No. |
---|---|---|
66.5¢ | 3960 | 1 |
View Market Depth
No. | Vol. | Price($) |
---|---|---|
2 | 3818 | 0.655 |
1 | 20000 | 0.650 |
1 | 780 | 0.645 |
3 | 21160 | 0.640 |
1 | 20000 | 0.625 |
Price($) | Vol. | No. |
---|---|---|
0.665 | 3960 | 1 |
0.700 | 10000 | 1 |
0.705 | 14594 | 1 |
0.710 | 35000 | 1 |
0.725 | 8000 | 1 |
Last trade - 16.10pm 13/06/2025 (20 minute delay) ? |
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