STP step one clothing limited

Can you sell undies with a 400% markup without heavy marketing...

  1. 1,267 Posts.
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    Can you sell undies with a 400% markup without heavy marketing spend? Seems unlikely. You've got to take your hat off to the founders here. Amazing skill to get something as basic as underwear from a standing start to profitable and selling in the tens of millions in a few years. The risk, imo, is that far, far cheaper alternatives are popping up now and those gross margins, that form the backbone of the marketing spend, start to come under pressure.
    Last edited by bcc_100: 24/05/23
 
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Last
66.5¢
Change
-0.045(6.34%)
Mkt cap ! $123.2M
Open High Low Value Volume
70.0¢ 71.0¢ 64.5¢ $308.7K 464.9K

Buyers (Bids)

No. Vol. Price($)
2 3818 65.5¢
 

Sellers (Offers)

Price($) Vol. No.
66.5¢ 3960 1
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Last trade - 16.10pm 13/06/2025 (20 minute delay) ?
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