CCL 0.00% $13.30 coca-cola amatil limited

A name I just particularly love, Coca Cola. Peter Lynch (those...

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    A name I just particularly love, Coca Cola.
    Peter Lynch (those investors will know who I am talking about) said stocks of companies selling commodity like products should come with a warning label: "Competition may prove hazardous to human wealth." Its absolutely true.

    Looking for companies with a big wide moat around it is the key to investing and business. Coca Cola has this in spades. Along with their distribution network and systems, they have an enormous competitive advantage.

    The key when owning a part of the business is to see if a dent can be made against the company if you or I were given an enormous amount to compete with it. If the answer is no, then its the type of business you want to be in and own. You can basically put 'Barbie' in to run the company and it will still make money. These are the type of businesses I like to own. CCL is one.

    I dont know what the price of the stock will be tomorrow, next Friday or next year. All I know, is that this business will be around longer than you or I.
 
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Currently unlisted public company.

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