Let's exclude the Beauty Category for now and assume that P&G have the Beauty Category tied up for now........who knows, maybe under 'the over-arching multi-product and multi-category PDA, the key terms of the master license' allow P&G to sub-license within the same Industry Category that will drive Mainstream Consumer take-up - but they may also shoot themselves in the foot by providing Competitors with access........unless it was a very, very lucrative deal for them (and us)........I don't know, but the Beauty Category could no doubt be broken down to many sub-categories........so let's focus on Skin Disorders as an example that probably falls outside the Beauty Category........the possibilities here really start to sink in when you you look outside of Beauty!
Here's a few that may be applicable:
44 Common Skin Disorders
Skin Cancer
Lupus
Acne
Hemangioma of Skin
Cold Sore
Psoriasis
Rosacea
Seborrheic Eczema
Hives
Vitiligo
Warts
Diaper Rash
Dyshidrotic Eczema
Canker Sore
Herpes Stomatitis
Fungal Nail Infection
Ichthyosis Vulgaris
Dermatomyositis
Eczema
Shingles
http://www.healthline.com/health/skin-disorders
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