Let's exclude the Beauty Category for now and assume that P&G...

Let's exclude the Beauty Category for now and assume that P&G have the Beauty Category tied up for now........who knows, maybe under 'the over-arching multi-product and multi-category PDA, the key terms of the master license' allow P&G to sub-license within the same Industry Category that will drive Mainstream Consumer take-up - but they may also shoot themselves in the foot by providing Competitors with access........unless it was a very, very lucrative deal for them (and us)........I don't know, but the Beauty Category could no doubt be broken down to many sub-categories........so let's focus on Skin Disorders as an example that probably falls outside the Beauty Category........the possibilities here really start to sink in when you you look outside of Beauty!

Here's a few that may be applicable:

44 Common Skin Disorders

Skin Cancer




Lupus





Acne




Hemangioma of Skin




Cold Sore




Psoriasis




Rosacea




Seborrheic Eczema




Hives




Vitiligo




Warts




Diaper Rash




Dyshidrotic Eczema




Canker Sore



Herpes Stomatitis




Fungal Nail Infection




Ichthyosis Vulgaris




Dermatomyositis




Eczema




Shingles





http://www.healthline.com/health/skin-disorders