Ann: 2014 Half Year Preview, page-43

As someone who has to do the unaudited accounts for a tiny retailer , I understand where they are coming from by just showing revenue.
Its easy to show sales as you take in the cash and eftpos sales each day however the payables are another kettle of fish as they do not come in on a daily basis , also invintory is not accounted for every day which will change the balance sheet/current account.
I see nothing untoward so bought back in after selling down previously due to the secretary resignation.
Yes it is possible profit margins have dropped but from memory they were running at 35% which would seem hard to sustain long term.