Pass $7.50 by the end of the month.
If they can get into another country outside ANZ, or partner with Amazon, or get into a large department store for in-store payments, or find some way of paying in-store using existing payments tech without barcode (maybe through their partnership with Tyro?) then maybe $10.
They could even get big enough to just outright purchase Zippay ( wouldn’t want to purchase the zipmoney division that does lonher term lending).
I disagree with other posters that this is a conventional payday lender for 3 reasons: they don’t charge interest; they don’t give out free cash you have to use it at a retailer and they usually restrict gift card and Apple products which have high resale value (check Myer online); and they are loved by customers - what payday lender has 3000+ 5 star reviews on app stores or 350k followers/ members of Facebook pages and groups (Afterpay, Afterpay obsession and we *heart* afterpay Australia).
Also disagree that they are used just by people who can’t afford a purchase, they can if they saved over four fortnights, all afterpay does is push the saving part of the equation to after the purchase. Have a read of reviews on the App Store and you’ll see that’s why a lot of people use it. I’ve used it twice now myself just because I can, there’s very little effort involved as the payments deduct automatically from my credit card. I think it’s huge success is in its simplicity - 4 equal payments - and integration with retailers. Humans are irrational people and need a bit of a prod to help with budgeting, and that’s what afterpay does. Gets you what you need now, then forces you to “save” for that purchase in reverse in 4 simple steps. Most millennials find it hard to save.
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