Ann: 2017 Half Year Results, page-9

Perhaps its the same reason that people buy lottery tickets. Shell out good money now in the hope of greater returns later. Hope being the operative word in this case!
As for us current ticket holders we can either concede defeat and throw the ticket away before the draw with a loss or do nothing and wait to see how the draw pans out.
I have a capital gain elsewhere to leverage off a possible loss so for now I ll hang in, who knows, if SEXTON has hired some people around him that actually knows how to run a business, it may in fact turn around???