How is what's happening on the shelves not important?
How come daigous haven't been raiding the shelves like they did with a2 and bellamys? Don't they know what is selling hot in china? If they aren't touching it, why are customers on koala etc that bubs has an agreeement with going to?
Also what actually is the value proposition that bubs offers compared to say an established brand like say Karicare goat?
How is what's happening on the shelves not important? How come...
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