They're using the word "magnetic" in a marketing sense. Gimmick...

They're using the word "magnetic" in a marketing sense. Gimmick word. The parent company is German and expert at spraying tech. Cool looking and clever product design. This is what an obj integrated product should look like!

From their website:

IONIQ's technology works through an attraction between skin and liquid. The magnetic like skin technology developed by IONIQ transforms skin care products into droplets that spread evenly onto the body.While using IONIQ One the liquid gets automatically attracted to the skin using field lines between the device and the skin. The created attraction is so strong that droplets can be sprayed evenly onto the skin, even in strong winds.Thus, through the generated attraction skin care products can be applied onto the whole body without the need to rub it in, in the right amount, evenly and faster than conventional products, even in unreachable areas such as the back.