Interesting. Posters are promoting P&G, exactly as P&G want it....

Interesting.

Posters are promoting P&G, exactly as P&G want it. Promoting their product and its distribution. If the wand sales decline will it effect P&G? Marginally, but in the overall game P&G have protected their position with the mask. It appears to work no matter what the application process.

The shareholders/potential investors have no idea of

1. The deal with P&G

2. The ramifications from P&G if OBJ try to move outside the P&G bubble.

OBJ is trapped, the shareholders are trapped........

imo why would the share price go up?

One can only suggest that the OBJ deal has been well constructed from Jeff's personal viewpoint.

After that, the market seems to have indicated they are not impressed.