Some recent press that may have been missed.ARQ Group Partners...

Some recent press that may have been missed.

ARQ Group Partners with Microsoft Advertising To Extend Reach and Support Lead Generation for Customers

Arq Group, an Australian digital solutions partner, has signed an agreement to join the Microsoft Advertising partner program.

Under Arq’s small and medium business brand, Netregistry, this partnership will change the way businesses reach new audiences through Microsoft’s growing pay-per-click search marketing platform, the company said.

Formerly known as Bing Ads, Microsoft Advertising is a search advertising tool that connects businesses with millions of potential customers. The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers, either directly through Bing or through the myriad of Microsoft-integrated hardware and software available in the current market.

Arq Group executive director, middle and mass market, Brett Fenton, said the company is proud of the collaboration that will help customers solve some of their most critical business challenges.

“Identifying, engaging and converting new customers across industries and markets is a challenge faced by every business. Microsoft Advertising will allow us to give our customers more choice and flexibility when it comes to improving their search needs and building out their sales funnel.”

As well as being fully certified across the Microsoft Advertising platform, Arq Group employees will have the opportunity to enhance their skills through exclusive access to training, technical, marketing and sales resources.

Additionally, as a trusted Microsoft partner, Arq Group and its customers will have ongoing access to Microsoft support teams across the globe, ensuring continuity in the delivery of search marketing products and services.

ARQ Group partners with Informatica to accelerate data capabilities

Arq Group, an Australian digital solutions provider, has partnered with enterprise cloud data management provider, Informatica, to expand its data capabilities and empower customers to make smarter and more informed data-driven decisions.

The partnership with Informatica will provide a platform for Arq Group to elevate its current suite of data and analytics solutions and enable customers to improve decision making and respond rapidly to business changes.

“Transformation is at the fingertips of organisations that can harness their data. We’re thrilled that our partnership with Informatica will enable our customers to maximise their business insights and leverage it to apply meaningful and actionable outcomes,” said Cameron Boog, executive director of digital technologies at Arq Group.

Arq Group customers will benefit from the latest developments in data technology, led by Informatica’s eight R&D hubs around the world. The partnership will also support the professional development of Arq Group employees, who will receive exclusive access to training, sales, and marketing resources.

The partnership with Informatica is one of a handful of strategic partnerships Arq Group is committed to bringing its customers.

Informatica will join the ranks of Google, AWS, IBM, Adobe, Snowflake and Salesforce, who all partner with Arq Group to deliver best-in-class technology products and services to customers across Australia.

“By joining forces with Informatica, not only will we build on the strength of our current data and analytics offering for our clients, but we can accelerate the business potential for customers across Australia,” Boog said.

“As we continue to grow our partner ecosystem, we are excited to welcome one of the top AWS data and AI partners, Arq Group, to the informatica family,” said Nick Smith, Managing Director, Informatica.