""We also spent US $521 million in User Acquisition, to grow Pixel United""
""Turning now to Pixel United.The business recorded bookings growth of 14%, and a 22% increase in segment profit compared to the PCP, to deliver bookings of over $1.8 billion and segment profit of over $600 million over the reporting period.""
Help a simpleton please..
did they spend half a bill to obtain bookings growth of 14% ??
Like WTF??
TIA.
Ann: 2022 AGM - CEO's address, including trading outlook, page-6
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