ALL 0.49% $67.83 aristocrat leisure limited

Ann: 2022 AGM - CEO's address, including trading outlook, page-6

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  1. 527 Posts.
    lightbulb Created with Sketch. 47
    ""We also spent US $521 million in User Acquisition, to grow Pixel United""

    ""Turning now to Pixel United.The business recorded bookings growth of 14%, and a 22% increase in segment profit compared to the PCP, to deliver bookings of over $1.8 billion and segment profit of over $600 million over the reporting period.""

    Help a simpleton please..

    did they spend half a bill to obtain bookings growth of 14% ??

    Like WTF??

    TIA.
 
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