Ann: 2022 AGM - CEO's address, including trading outlook, page-7

@moimoi
Doesn't read well, although I think once a user is acquired it is not just one year, several years of revenue can be extracted as players become invested with sunk costs in games like Raid.

But yeah digital biz is lower quality than the gambling segment, they roll about ~30% of digital revenue back into UA, kind of like a cost of doing business likely to combat churn of players, then incrementally add new ones. The segment profit margin of 33% is quite good considering the needed UA spend and the platforms like Apple App Store taking about 1/3 in fees.