So is "unmonetized" a terrible word for "free" use on the platform?
My concern is that It's sometimes more difficult to move from free (meaning the customer has never attributed value to your product/service) to having the customer actually paying, than it would be to increase an existing fee already being paid...
Also, if total ttv is currently averaging $30m per quarter and I believe that it can all convert to fee generating, then what is a reasonable assumption for average fee (I.e the actual adslot revenue)? 15%?
E.g. Total annual ttv of $120m at average fee of 15% equates to $18m adslot revenue. Ie Much better than current but not enough to set the world alight in my view.
Grateful for any help and clarification of my understanding from posters here.
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