Depends on the size of the company. Quickbooks is just as, if...

Depends on the size of the company.

Quickbooks is just as, if not more, powerful for a COTS solution.

Scaling upwards SAP takes over pretty easily, among others.

Xero's weak point is the cost. Especially in larger payrolls.

Consolidated reporting across multiple entities is also pretty sub par in these home accounting packages and usually an afterthought / dealt with via bolt-ons.

But Xero does a pretty good job for a really small, basic business for the most part. The problem is they need to charge more than what they do but in doing so they price themselves out of the SME market more and more.

I don't buy the growth above all else metric when accounts can be created for free.

Revenue and capability to convert that revenue into reliable, consistent profit is what the market wants now. Not this up and down yo-yo FCF thing that has happened here.

They need to take a note out of the Atlassian boys approach: steady with no surprises like this.

My 2c.