Just had a chance to listen to webcast in its entirety.At the...

Just had a chance to listen to webcast in its entirety.
At the roughly the 9 minute mark Richards by his own admission gave up the clue as to why E4 has only done approx 1.1 million in sales.!
He's marketing to the doctors and script writers.He needs to be educating and advocating to the women who use these products as to why it's the greatest thing since sliced bread.(he's doing that later this year???)
As the genius said "we've found that 80% of the time the physician will prescribe what the patient has asked for"
Doesn't that tell you where the majority of the marketing dollars should be sent initially...!!!.
If marketing is his main claim to fame....im in shock
The last major multinational company I worked for would create the product(lets say E4) then absolutely saturate the end user with advertising and promotional material ad nauseum ,which would then pull the sale through the distributor(doctor in this case).

The only reason I can see you would do this in reverse would be for FDA/regulatory reasons. I don't know.
On the upside,Once the end user becomes aware of E4,(as by the sounds of it 95% of them don't) this will be very significant on the bottom line.

On a side note,having those two US women on that board give me more confidence moving forward for the first time since buying into MYX.