This suggestion was made when $75m marketing costs was first announced. Hopefully E4 does have some clear advantages. With Mithra SP fading it doesn’t appear to be shooting any lights out in Europe or the many other countries where approved. It will definitely need some clear advantage over womens existing choice . Just ask your wife or girlfriend for their opinion.
MYX Price at posting:
21.0¢ Sentiment: None Disclosure: Held
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