Ann: 2023 Half Year Media Release, page-8

I'm not sure why they have paid up for an acquisition in RMG when Pixel United looks to be failing. Even Social Casino has flatlined. They need China to release another virus, as there will be a strong headwind in that sector as memories of Covid recede. The barriers to entry are not very high, compared to their machines IMO. Looking at the DAU - they are not attracting many new users, and these users they do attract are being monetised more. Seems like a pattern that will lead to less users again. These non paying users are very low cost advertising and word of mouth. They need to attract these users, especially those who are try before buy, and those who are wide networkers. These "scummy" users also leave reviews. It seems like the segment is being milked for short term gain. They might plan to do that with Neogames too???