There is no need to over-complicate thingsIf you like...

There is no need to over-complicate things
If you like Wesfarmers, and why wouldn't you, it should be permanently on your shopping list.
Each week, buy milk, bread, eggs and Wesfarmers shares.
Buy often, thats the trick.

If you aim for long term success in the market, and you are in the right companies, you will be sitting on some capital gains .... and ...

You start second-guessing the market
You sell hoping to buy later
You realise capital gains (thank you says the Honourable the Treasurer)
You incur transaction costs (thank you says your broker)
While you're the sidelines,
* you miss out on dividends
* you miss out on the almost annual Capital Returns from Wesfarmers
* you miss out on all sorts of corporate transactions, eg the acquisition and subsequent spin-off of Coles.

Even if your timing is perfect (sell at tops, buy at the bottoms - do they ring a bell when that happens?) you would be hard pressed to overcome the above obstacles.

But more likely your timing will be less than perfect. You will have managed to snatch defeat from the jaws of victory.