Was very satisfied to see the company acknowledge that TV advertising was not an effective means of increasing customer accounts. It gives me confidence they will be more careful to avoid repeating such an expensive mistake in future. I can see the benefits of the occasional use of TV ads to broaden brand awareness/exposure and to keep 'front of mind' but the use of an extensive TV marketing campaign, particularly with their current product offering, is foolish. I like to the sound of the more targeted approach to marketing that they are in the process of adopting. I am also encouraged by management's willingness to explore tweaks to the company's current formula to make their product more beneficial and engaging for their customers. I see a positive year ahead for the company with this more flexible and progressive management mindset!
RZI Price at posting:
43.5¢ Sentiment: Buy Disclosure: Held
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