It is only Tuesday, we still have two full days of trading...

It is only Tuesday, we still have two full days of trading before the launch.

The 'risk' that is causing resistance to buy, will incrementally decrease as we move closer to Friday 12pm launch.

Come launch, the 'risk' will be eliminated and the share price will move appropriately with the reduction of risk (I expect 35c+).

In short, as the risk is reducing (closer to launch), the share price will be increasing.