product not in question imo. management has had a triple fail: (1) allowing silly accounting method of what constitute a customer (2) falling into a complete radio silence after the event and (3) not working with an IR group to pro-actively restore credibility. The first point, although regrettable, can be forgiven as everyone makes mistakes. Fix it and move on. Points (2) and (3) are inexcusable. Anyone with some basic corporate experience knows these are crucial / it is not a time to stick your head in the sand and go quiet. You need to (over) communicate with stakeholders when times are tough. management & board get a big fail on that front - and were warned about this several times. The continued large trading volumes at the current levels also making it less likely we'll see 10c again anytime soon. Disappointed in key players!
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