I know I will get slammed for this for being a down ramper, but...

I know I will get slammed for this for being a down ramper, but if I had a $ for every "partnership" or "reseller" arrangement announced I'd be a billionaire. In many instances it takes a long time to get onto a company the size of Philips product lists and also in many instances the sales people at the resellers either don't even know about 3rd party apps or are not incentivized enough to sell them. I would hope that 4DX are not relying mostly on these reseller relationships for revenue as the other thing that happens is you get channel conflict with large discrepencies with pricing in the market. I may be proven wrong, but I also may not... I also can't believe this was market sensitive without any revenue projections or anything. Interestingly no quote from Philips...