We need to be mindful that I-Med and similar opportunities will be very long term as there is a need to convince patients to spend their money for a 4DX service they do not understand- but once it becomes Standard of Care then Doctors will recommend it- that takes time.
Would you fork out cash (in today's economic environment) for a service you do not understand? Not me!
That is why VA & DOD is the target- there is political pressure in the US for VA & DOD to use this service and that will potentially happen much sooner than I-Med.
If VA adopt it, then it will have a higher profile with Doctors and hopefully become Standard of Care so Doctors will promote it- but that takes time. It is long term!
Ann: 4DMedical secures national contract with I-MED, page-58
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