"...Recent court action taken by the OAIC against Facebook Inc....

"...Recent court action taken by the OAIC against Facebook Inc. in relation to the Cambridge Analytica activities seeks to impose such fines for the first time. While this is significant, and still in its early stages (as of July 2020), it appears much more significant that the OAIC may be seeking to apply the fine for each of the approximately 320,000 Australians purportedly affected by Facebook's alleged serious and/or repeated invasions of their privacy. That is, rather than just one fine of up to AUD 2.1 million (approx. €1.2 million) levied on the serious and/or repeated invasions of privacy as a whole (i.e. no matter how many people were affected) as had been previously expected. If successful, the resulting fine(s) imposed on Facebook could be staggering and a significant 'game-changer' in Australian privacy..."

The collection of personal attributes by this YPB platform sounds very similar to me, and sounds like they are playing catch up with another market player....