Ann: AB1 signs strategic China partner, page-3

Animoca Brands signs strategic China partner, expected to add US$8m (A$11m) annual revenue Closed A$6 million capital raise to fund expansion of business Highlights: ● Animoca Brands and China-based iClick Interactive Asia Limited (NASDAQ: ICLK) establish strategic partnership ● The Company will become a strategic reseller of iClick in a transaction which is expected to provide to Animoca Brands initial revenue of US$8 million (approx. A$11 million) per annum ● Animoca Brands and its subsidiary Zeroth will analyse and monetise iClick’s data platform of over 780 million user profiles ● The deal diversifies Animoca Brands business model by generating revenues in other parts of the gaming, media and technology ecosystem, as well as expanding the Company’s footprint in China ● Animoca Brands intends to invest up to US$2 million to develop the media and advertising opportunity, including developing products and services to monetise iClick’s China audience data ● To support the expansion plan, the Company has raised A$6 million at a premium of $0.098 per share from strategic investors including Katherine Yip (founder of Pacific Alliance Group and co-founder and partner of Vina Capital), Moses Tsang (founder of AP Capital and founding chairman of Goldman Sachs Asia Pacific), Sonny Vu (founder of Misfit), and Yat Siu (Chairman and co-founder of Animoca Brands) Animoca Brands Corporation Limited (ASX: AB1, the Company) is pleased to announce that it has entered into a Collaboration Framework Agreement (the Framework Agreement) with leading independent online marketing and data technology platform iClick Interactive Asia Limited (NASDAQ: ICLK, “iClick” to establish a strategic partnership with the goal to jointly develop and grow an online marketing business serving the video game sector. iClick is an independent online marketing technology platform that connects worldwide marketers with audiences in China. iClick offers omni-channel marketing capabilities and fulfils marketing objectives in a data-driven and automated manner, helping both international and domestic clients reach their target audiences in China. iClick was ranked China's largest independent online marketing technology platform in terms of gross billing in 2018 Q1-Q3 by Frost & Sullivan. A