Ann: ACCC to oppose the acquisition of Breville b, page-2

re: Ann: BRG: ACCC to oppose the acquisition ... I fear it will make it tougher but not impossible for GUD to get the takeover of Breville over the line, will have to see the GUD response to the ACCC as to which way they proceed. eg challange, negotiate or compromise by selling off some bits of business in sectors which are of a concern.

It would appear that the retailers and ACC are concerned about a concentration of major brands and consequently pricing - market power at the wholesale level will move towards the wholesaler - importer. All of this being one level above the consumer.

I find the argument that a concentration of "Major" market brands will block competition at a retail - consumer level hard to swallow, It may take time but retailers can potentially source alternative brands from overseas manufactuers directly, even set up their own brands if they want to keep the wholesaler - importer in check.

Lets see what happens as this unfolds.