for example......
Mobile pre-paid customers won't usually watch a game of cricket, or highlights of the game, as it will chew through their data usage....
so along comes sponsered data provider that allows them to do so, with no usage monitored and charged.
so they can watch the game free, and while watching, the 'coca-cola logo' could be on screen all the time...saying 'proudly bought to you by Coca-Cola'......as an example of what could be done.
the sponser pays the data provider/content host for the 'free service' to the client.
.
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